Client: Beats by Dre
Agency/Studio: GBA
Production Partners: en one tokyo / Tokyo Lab
Director: Jo Motoyo
Executive Producer: Christopher Shaw
Producer: Yas Osawa
Photographer: Kento Mori
Cinematographer: August Thurmer
Brand Creative: Peter Yoon
Copywriter: Cody Grammer
Music: Squeak E. Clean Studios
VFX: BEMO
Color: Company 3

Kanoa Igarashi has one of the most unique stories in sports. As part of the "Next Wave" campaign of young Japanese Olympic hopefuls, we showcase Kanoa through the lens of “Sacrifice”, both his own and his family’s.

Tokyo, Japan