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C09
Beats By Dr. Dre + Miho Nonaka, Strength
Content 09
Client: Beats by Dre
Agency/Studio: GBA
Production Partners: en one tokyo / Tokyo Lab
Miho Nonaka's story is part of the powerful "Next Wave" campaign also featuring surfer Kanoa Igarashi and skater Aori Nishimura. The films portray the mental struggles of these young Olympic hopefuls, perservering through adversity both personal and collective.