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C12
Beats By Dr. Dre + Aori Nishimura, Focus
Content 12
Client: Beats by Dre
Agency/Studio: GBA
Production Partners: en one tokyo / Tokyo Lab
Aori Nishimura's story is part of the "Next Wave" campaign of young Japanese Olympic hopefuls, also featuring surfer Kanoa Igarashi and climber Miho Nonaka. Each athlete’s vignette describes a characteristic resonant to their personal stories. The unifying theme throughout is perserverance.